How Technolista collects, uses, and protects personal data on technolista.com

1. Introduction

Technolista (“Technolista,” “we,” “us,” or “our”) operates the website located at https://technolista.com (the “Website” or “Site”), a technology consulting and professional knowledge platform. Technolista publishes articles and reference material covering technical project management, software delivery, web and mobile application development, WordPress development and plugin/theme customization, digital transformation, automation, software engineering, software quality, artificial intelligence, cybersecurity, UX, technology research, and related topics, and hosts a community on Discord.

We respect the privacy of everyone who visits the Website and are committed to handling personal data responsibly and in accordance with the Thailand Personal Data Protection Act B.E. 2562 (2019) (the “PDPA”). Because Technolista intends to grow internationally, this Policy is also written to be future-ready for the EU General Data Protection Regulation (“GDPR”) and the U.S. California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”), even though the Website does not currently target EU or California residents in a way that would trigger those laws.

This Privacy Policy explains: what personal data we collect when you visit the Website; why we collect it; how we use, store, and protect it; who we share it with; and what rights are available to you. It should be read together with any section-specific notice we may publish in the future, such as a cookie consent banner or an account-registration notice.

By using the Website, you acknowledge that you have had the opportunity to read this Privacy Policy. Where the PDPA or another applicable law requires your separate consent for a specific activity — for example, the use of non-essential cookies — we will ask for that consent independently of this Policy, as described in Section 8 (Cookies).

2. Scope

This Privacy Policy applies to personal data processed in connection with the Website, including:

• Personal data generated through your general use of the Website, such as browsing articles and the knowledge repository;
• Personal data collected automatically through server logs, analytics tools, and cookies (see Sections 5, 8, and 9);
• Personal data you may choose to submit voluntarily, such as through a future contact form (see Sections 5.3 and 21); and
• Personal data processed in connection with embedded third-party content (for example, YouTube videos, Google Maps, and CodePen snippets) and advertising served through Google AdSense (see Sections 10 and 11).

This Policy does not apply to:

• Third-party websites, platforms, or services that we link to or reference on the Website, including our Discord community server, which is operated by Discord Inc. and governed entirely by Discord’s own privacy policy and terms of service. We encourage you to review Discord’s privacy practices before joining our community there;
• Any future user account system, payment system, or newsletter, until such features are actually introduced and this Policy is updated to describe them (see Section 21, Future Services).

This Policy is drafted so that it remains accurate regardless of which legal entity currently operates the Website. See Section 4 (Data Controller) for how this Policy is designed to transition as Technolista becomes operated by an incorporated Thai company.

3. Definitions

The following terms have the meanings set out below wherever they are used in this Policy, capitalized.

4. Data Controller

4.1 Current Data Controller

The Website is currently owned and operated by Phakphum Visetnut, acting as an individual proprietor, who is the Data Controller responsible for Personal Data processed in connection with the Website. You can reach the Data Controller regarding privacy matters at privacy@technolista.com (see Section 23, Contact Us).

4.2 Future Transition to an Incorporated Company

Technolista intends to become operated by a company incorporated in Thailand (the “Successor Entity”). When that transition occurs, the Successor Entity will assume the role of Data Controller for the Website, and this Policy will be updated to state its registered legal name, company registration number, and registered address, together with a notice of the change under Section 22 (Updates to This Policy).

This Policy has been structured so that, in the ordinary course, only this Section and Section 23 (Contact Us) need to be updated to reflect the new legal entity, because the underlying business activities, the categories of Personal Data collected, and the purposes of Processing are expected to remain substantially the same across the transition. Technolista will nonetheless review this Policy in full at the time of incorporation to confirm that no other section requires a substantive update.

5. Personal Data We Collect

The Website does not currently require you to create an account, make a payment, subscribe to a newsletter, log in, or post comments. As a result, the Personal Data we currently collect is limited compared to a typical interactive website. The categories below describe what we collect today and what we expect to collect once planned features go live.

5.1 Data Collected Automatically — Server Logs

Like virtually all websites, our hosting infrastructure (provided by Hostinger; see Section 13) automatically records certain technical information whenever you visit the Website, including:

• IP address (which may be considered Personal Data under the PDPA and GDPR because it can, in some circumstances, be used to identify or approximately locate a device or its user);
• Browser type and version, and operating system;
• Device type (e.g., desktop, mobile, tablet);
• Referring URL (the page that linked you to us);
• Pages requested, and the date and time of each request;
• Approximate location at the country or city level, derived from your IP address.

We use Server Log Data to operate, secure, and troubleshoot the Website, and to understand aggregate traffic patterns. See Section 16 for how long this data is kept.

5.2 Data Collected Through Cookies and Similar Technologies

We and certain third-party services we use (analytics, advertising, and embedded content providers) place cookies or similar technologies on your device. This may involve Personal Data such as a unique identifier associated with your browser, pages viewed, and interactions with content. Full detail is provided in Section 8 (Cookies).

5.3 Data You May Choose to Provide — Future Contact Form

We plan to introduce a contact form so visitors can reach us directly. Once live, the form is expected to collect:

• Name
• Email address
• Company name (optional)
• Phone number
• Message content

This data will only be collected once the contact form is actually implemented, and this Policy will be updated accordingly (see Section 21, Future Services). Providing this data will always be voluntary; declining to provide it may simply mean we are unable to respond to your inquiry.

5.4 Data Processed by Embedded Third-Party Content

Some pages include Embedded Content from YouTube, Google Maps, or CodePen. These providers may collect Personal Data (such as device identifiers or IP address) and set their own cookies when you view or interact with the embedded element, independently of Technolista and under their own privacy policies. Details are in Section 10.

5.5 Data We Do Not Collect

To be clear about the current scope of our data practices, Technolista does not currently collect: account credentials or login information; payment card or banking details; government identification numbers; health, biometric, or genetic data; or article comments requiring Personal Data. If any of this changes, we will update this Policy in advance and, where required, obtain appropriate consent before collection begins.

6. Purposes of Processing

We Process Personal Data for the following purposes:

7. Legal Bases Under the PDPA

7.1 How the PDPA Approaches Lawful Processing

Under PDPA Section 19, we generally need your Consent to collect Personal Data, unless Section 24 allows us to rely on another lawful basis. Where we rely on a basis other than Consent, Section 27 requires that we only use or disclose that data for the purpose we originally notified to you, and that we keep a record of that use in accordance with Section 39.

7.2 Legal Bases We Rely On

7.3 Sensitive (Special Category) Data

We do not intentionally collect “Sensitive Personal Data” as defined in PDPA Section 26 (for example, data revealing race, religion, health, sexual orientation, criminal record, trade union membership, or biometric data used for identification). If a future feature would require processing such data, we will identify the applicable exemption or obtain your explicit Consent before doing so, and we will update this Policy accordingly.

8. Cookies

8.1 What Cookies Are

Cookies are small text files placed on your device when you visit a website. They allow the site, or a third party the site works with, to recognize your browser, remember information about your visit, and, in some cases, track your activity across websites.

8.2 Categories of Cookies We Use

8.3 Consent and Cookie Controls

Where the PDPA requires Consent before non-essential cookies are set — namely for analytics and advertising cookies — we will present a cookie banner or similar control before those cookies are activated, allowing you to accept or decline them, and to withdraw Consent later as easily as you gave it, in line with PDPA Section 19. Declining non-essential cookies will not prevent you from reading articles or browsing the knowledge repository.

8.4 Managing Cookies in Your Browser

Most browsers let you view, delete, and block cookies through their settings menu. Because the exact steps vary by browser and version, we recommend checking your browser’s help documentation directly. Please note that blocking all cookies may affect the functionality of some parts of the Website or of embedded third-party content.

9. Analytics

We use analytics tools to understand, in aggregate, how visitors find and use the Website, so we can improve our content and navigation. We do not use analytics data to identify individual visitors by name.

9.1 Google Analytics

Google Analytics, provided by Google LLC, collects information such as pages viewed, session duration, referring source, and general device/browser information, typically through cookies. Data may be transferred to and processed by Google outside Thailand; see Section 15. You can learn more about Google’s data practices, and install the Google Analytics opt-out browser add-on, through Google’s own documentation.

9.2 Matomo

We also use Matomo, an analytics platform that can be configured with a greater degree of control over data retention and IP handling than many alternatives. Depending on our configuration, Matomo data may be processed on infrastructure we control or on Matomo’s hosted service.

9.3 Your Choices

Where analytics cookies are non-essential, you can decline them through our cookie banner (see Section 8.3) or through your browser settings (see Section 8.4).

10. Embedded Content

Some articles include content hosted by third parties and embedded directly into the page. When you view or interact with this content, the third-party provider may collect Personal Data (such as your IP address) and set its own cookies, independently of Technolista and under its own privacy policy. We encourage you to review the relevant provider’s privacy policy for details.

10.1 YouTube

We may embed YouTube videos, provided by Google LLC, to illustrate technical concepts or share community content. YouTube may collect data about your viewing activity, particularly if you are signed in to a Google account.

10.2 Google Maps

We may embed Google Maps, provided by Google LLC, for location-related content. Google may collect data such as your IP address and, if permitted by your device, more precise location information.

10.3 CodePen

We may embed CodePen snippets, provided by CodePen Inc., to demonstrate code examples. CodePen may collect technical data associated with loading and running the embedded snippet.

11. Google AdSense

11.1 How AdSense Works on Technolista

We display advertising through Google AdSense, a service provided by Google LLC. Google and its advertising partners may use cookies and similar technologies to serve ads based on your visits to the Website and other sites, and to measure ad performance.

11.2 Personalized vs. Non-Personalized Ads

Where required by the PDPA or applicable guidance, we will request your Consent before enabling personalized advertising cookies, consistent with Section 8.3. If you do not consent, you may still see advertising, but it will generally be less tailored to your interests.

11.3 Opting Out

You can review and adjust how Google personalizes ads for you through Google’s Ads Settings, and you can opt out of personalized advertising from participating providers through the Digital Advertising Alliance or Your Online Choices, where available in your region.

12. Affiliate Links

Some articles contain Affiliate Links to third-party products or services that we believe may be useful to our readers. If you click an Affiliate Link and complete a qualifying action (such as a purchase), Technolista may earn a commission from the merchant, at no additional cost to you.

Affiliate Links typically use tracking parameters or cookies set by the merchant or its affiliate network, not by Technolista directly, so that the merchant can attribute the referral to us. We do not control, and are not responsible for, the privacy practices of the merchants or affiliate networks involved. We will clearly identify affiliate content where required by applicable consumer protection rules.

13. Third-Party Services

The table below summarizes the third-party services currently used in connection with the Website, and the role each plays. Each provider processes Personal Data under its own privacy policy, in addition to any instructions we give it as a Data Processor.

As Technolista grows, we may add further service providers (for example, email delivery for a future newsletter, or a form-handling service for the future contact form). We will update this Section, and this Policy more broadly, before any new provider begins processing Personal Data on our behalf.

14. Data Sharing

We do not sell your Personal Data. We share Personal Data only in the following circumstances:

• With service providers (Data Processors) listed in Section 13, strictly to the extent necessary for them to perform their function (e.g., hosting, analytics, advertising, embedded content, affiliate tracking);
• With professional advisers, such as lawyers or accountants, where necessary for legitimate business purposes, subject to confidentiality obligations;
• With the future Successor Entity described in Section 4.2, as part of transferring operation of the Website to it;
• In connection with a business transaction, such as a merger, acquisition, or asset transfer, subject to appropriate confidentiality and, where required, data protection safeguards;
• Where required by law, such as in response to a valid legal process, or to protect the rights, property, or safety of Technolista, our users, or the public; and
• With your Consent, for any other disclosure not described above.

Where we rely on an exemption from Consent under PDPA Section 24 or 26 to disclose Personal Data, we keep a record of that disclosure in accordance with Section 27.

15. International Data Transfers

Several of the service providers described in Section 13 — including Google (Analytics, YouTube, Maps, AdSense) and, depending on configuration, Matomo — may process Personal Data on servers located outside Thailand, including in the United States and the European Economic Area.

PDPA Section 28 requires that, when Personal Data is transferred to a country outside Thailand, the destination country or organization maintains an adequate standard of data protection, unless a recognized exemption applies (for example, your Consent after being informed of the risks, necessity for performance of a contract, compliance with a legal obligation, protection of vital interests, or transfer under Standard Contractual Clauses or Binding Corporate Rules recognized under the PDPA’s cross-border transfer notifications).

We select service providers that publish their own data protection and security commitments, and we rely on the safeguards those providers make available (such as standard contractual clauses) where relevant. As Technolista grows and formalizes vendor agreements, we will document these safeguards more formally in our internal records.

16. Data Retention

We keep Personal Data only for as long as necessary for the purposes described in this Policy, or as required by law.

When a retention period ends, or Personal Data is no longer necessary for the purpose it was collected for, we delete, destroy, or anonymize it, consistent with PDPA Section 37(3), unless a longer period is required for legal claims, freedom of expression, or compliance with law.

17. Security

17.1 Privacy by Design and by Default

We follow “Privacy by Design and by Default” as a guiding principle, meaning that we consider privacy at the point we design or change a feature, not only after the fact. In practice, this means:

• Data minimization — we collect only the Personal Data reasonably necessary for the purpose at hand, which is why the Website currently avoids account creation, payments, and comment systems unless and until they add genuine value;
• Purpose limitation — we use Personal Data only for the purposes described in Section 6, unless we notify you otherwise;
• Privacy-protective defaults — non-essential cookies remain off until you affirmatively consent to them, and we do not enable account or tracking features by default;
• Retention limits — we set defined retention periods, described in Section 16, rather than keeping data indefinitely;
• Vendor due diligence — we choose service providers that publish their own privacy and security commitments; and
• Transparency and accountability — we document our data practices in this Policy and review them as the Website evolves.

17.2 Technical and Organizational Measures

We take reasonable technical and organizational measures designed to protect Personal Data against loss, misuse, unauthorized access, disclosure, alteration, and destruction, consistent with PDPA Section 37(1). These measures include using a reputable hosting provider, restricting administrative access to the Website and its infrastructure, and reviewing our third-party service configuration as the business grows.

17.3 No Guarantee

No website or system can guarantee absolute security. If we become aware of a Personal Data breach that is likely to result in a risk to your rights and freedoms, we will assess and, where required, report it to the PDPC without undue delay and, where feasible, within 72 hours, consistent with PDPA Section 37(4), and notify affected individuals where the breach is likely to result in a high risk to their rights and freedoms.

18. Children’s Privacy

The Website is a technology consulting and professional knowledge platform aimed at IT professionals, developers, and technology decision-makers. It is not directed at children, and we do not knowingly collect Personal Data from children.

If you believe a child has provided us with Personal Data (for example, through a future contact form), please contact us at privacy@technolista.com so we can review and, if appropriate, delete that data. If Technolista later introduces a feature that could reasonably be used by children, we will assess and implement any additional safeguards required by the PDPA, GDPR, CCPA, or other applicable law before launch.

19. Your Rights

Subject to the exceptions and conditions set out in the PDPA, you have the following rights in relation to your Personal Data:

Withdrawing Consent does not affect the lawfulness of Processing carried out before the withdrawal. Some rights are subject to exceptions — for example, where retention is necessary for legal claims, compliance with law, or freedom of expression. If Technolista begins offering services to individuals in the European Economic Area or California, we will separately confirm which GDPR rights (such as the right to lodge a complaint with a supervisory authority) or CCPA rights (such as the right to opt out of the sale or sharing of Personal Data, and the right to limit use of sensitive Personal Data) apply, and how to exercise them, consistent with Section 21 (Future Services).

20. How to Exercise Your Rights

To exercise any of the rights described in Section 19, please contact us at privacy@technolista.com with:

1. A description of the right you wish to exercise;
2. Enough information to let us locate the relevant Personal Data (for example, approximate dates of visits, or the email address you used if you contacted us); and
3. Any information we may reasonably need to verify your identity, to prevent your Personal Data from being disclosed to the wrong person.

We aim to acknowledge your request promptly and to respond within the timeframe required by the PDPA. If we are unable to fulfill a request — for example, because an exception applies — we will explain why, consistent with the record-keeping obligations under PDPA Section 37.

If you are not satisfied with our response, you have the right to lodge a complaint with the Personal Data Protection Committee (PDPC) of Thailand, or with the relevant supervisory authority in your jurisdiction, where applicable.

21. Future Services

This Policy is written to be future-ready. The following features are planned but not yet live. Each will become applicable only once actually introduced, and we will update this Policy — and, where required, obtain appropriate Consent — before any such feature begins collecting or processing Personal Data:

• Contact form — collecting name, email, company name (optional), phone number, and message, as described in Section 5.3;
• Sponsored content — articles or placements for which Technolista receives compensation; if sponsorship involves any additional data collection (for example, campaign tracking), this Policy will be updated accordingly and sponsored content will be clearly labeled;
• User accounts, authentication, or payments — not currently offered; if introduced, this Policy will be expanded to cover account credentials, payment processing (which we would expect to route through a PCI-compliant third-party processor rather than storing card data ourselves), and related security measures;
• Newsletter — not currently offered; if introduced, we will describe the email service provider used, the data collected (such as email address), and how to unsubscribe;
• Article comments — not currently offered; if introduced, we will describe what commenter data is collected and displayed publicly;
• Public-facing AI services — not currently offered; if introduced, we will describe what data is submitted to any AI system, how it is used, and whether it is used to train models.

None of the above should be read as a commitment to launch any specific feature on any specific timeline; they are described here so that this Policy can be extended with minimal restructuring once a feature actually launches.

22. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the Website, applicable law, or the introduction of features described in Section 21. When we make a material change, we will update the “Last Updated” date at the top of this Policy and, where the change is significant — for example, a new category of Personal Data, a new purpose of Processing, or the transition described in Section 4.2 — we will provide a more prominent notice on the Website, and where required by the PDPA, seek fresh Consent before the change takes effect.

We encourage you to review this Policy periodically. Continued use of the Website after an update takes effect indicates your acknowledgment of the updated Policy, except where the PDPA requires your explicit Consent for a specific change, in which case that Consent will be sought separately.

23. Contact Us

If you have questions about this Privacy Policy, or would like to exercise any of the rights described in Section 19, please contact us at:

Once the transition described in Section 4.2 takes effect, this Section will be updated with the Successor Entity’s registered name, registration number, and registered address, in addition to the privacy contact email above.

24. Version History

Future entries will be added to this table each time the Policy is materially updated, so that visitors can review the history of changes over time.